Coca Cola Is A Carbonated Soft Drink - 1249 Words

Coca-Cola is a carbonated soft drink.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The name refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores, restaurants and vending machines. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free,Show MoreRelatedCoca Cola And The Carbonated Soft Drink1674 Words   |  7 PagesIntroduction Coca-Cola Company and PepsiCo are two industry leaders in the carbonated soft drink (CSD) industry and are strong rivals of each other in the world’s beverage market. From 1975 to the mid-1990s, both companies achieved a steady growth rate of 10% in terms of revenue. Between 1970 and 2000, CSD consumption grew by an average of 3% due to the fact that there were more varieties of carbonated drinks along with many flavored drinks. There were also many substitutes widely available in portableRead MoreCoca Cola As A Carbonated Soft Drink958 Words   |  4 PagesIntroduction Coca-Cola is a carbonated soft drink sold worldwide, in grocery stores, supermarkets, resturants, cafes, vending machines and at many other places. As far as the company data are stating, it is known that the drink is sold in more than 200 countries worldwide. However, It is produced by The Coca-Cola company which was originated in Atlanta, Georgia, USA and still there. The brand is simply referred as Coke or Cola in European countries and American states. Originally, the drink was inventedRead MoreCoca Cola And The Carbonated Soft Drink1395 Words   |  6 PagesQuestion 1: Both Coca Cola and Pepsi originally operated primarily in the carbonated soft drink (CSD) industry, but have started to expand into other relatively similar markets, such as beverages that are non-carbonated. The soft drink industry during the time of this case is changing rapidly and forcing powerhouse carbonated soft drink companies like Coca-Cola and Pepsi to find new ways to adapt and compete with the rise of non-carbonated drinks and healthy drink alternatives. Below we will breakRead MoreCoca Cola, The Biggest Supplier And Producer Of Carbonated Soft Drink1453 Words   |  6 PagesIntroduction Coca-Cola is the biggest supplier and producer of carbonated soft drink which are heavily known and sold all over the world. The Coca-Cola Company claims that the drink is sold in more than 200 countries worldwide. Coca-Cola are the biggest drink manufacturer in the world and because of its soaring popularity it is the most popular beverage in the world. Forbes ranks Coca-Cola as #4 on the world’s most popular brand with a brand value of $56billion as of 2015. Coca-Cola is recognisedRead MoreThe Soft Drink Manufacturing And Carbonated Beverages Market Essay979 Words   |  4 PagesIntroduction: In the United States, The Soft Drink Manufacturing and carbonated beverages market is dominated by three major companies. They are Coca-Cola, PepsiCo, and the Dr. Pepper Snapple Group. These companies account for 66% of the total market shares Coca-Cola (28.6%), Pepsi Co Inc (26.8%), and the Dr. Pepper Snapple Group (8.6%). The carbonated soft drinks account for 65%, and noncarbonated beverages account for 35% of the industry market. The demand for soft drinks is driven by consumer tastesRead MoreCoca Cola Team Project : Case Study Essay1674 Words   |  7 PagesCoca-Cola Team Project Team C- David Martin, Larry Berrios, Erli Wang Coca-Cola was created in 1886 and served in an Atlanta pharmacy, Dr. John S. Pemberton concocted the syrup then Frank Robinson the company accountant coined the name Coca-Cola and was advertised as â€Å"Delicious and Refreshing Beverage† in newspapers (Coca-Cola company). Asa Candler acquires control of Coca-Cola in 1892 from John Pemberton and incorporates as a Georgia corporation. Coca-Cola is purchased from Asa Candler to investorsRead MoreCoca Cola And The Soft Drink Manufacturing Market1161 Words   |  5 Pagesprimary industry Coca-Cola is in the Soft Drink Manufacturing market consisting of different types of soft drinks with its target being at mainly restaurants and grocery stores across the United States. Varieties of coke include serves different coke flavors such as original, vanilla, cherry, and caffeine free. Even though these different types of Coca-Cola products are sold as consumer products, they serve as a core component for other types of soft drink pro ducts, including non-carbonated and concentratedRead MoreEssay Current Market Conditions958 Words   |  4 PagesUniversity of Phoenix 4/26/2008 Market Structure of the Carbonated Drinks Industry The carbonated drink industry is a very extensive worldwide and has also encouraged an increase in similar industries such as the packaging field that handles the production of cans, glass, and plastic bottles for example, and at the same time is generating significant revenue for additional service industries like advertising. The carbonated drink industry consists of the raw material retailers and providersRead MoreCoca Cola Vs. Indi The Battle Of The Bottle Continues Essay794 Words   |  4 PagesCASE: Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues Submitted by: Ankit Kumar Ritesh Budgujjar Simransheel Kaur 1. SUMMARY of the facts presented: Background of Industry †¢ Pepsi Co. Introduced in India in 1956 †¢ Pepsi withdrew from India in 1961 †¢ Coca-Cola withdrew from India in 1977 because of some political and regulatory reasons †¢ Local brand Parle had more than 60 % of market share †¢ Products of Parle: Thums-up, Gold-spot, Limca, Citra, Maaza and Frooti †¢Read MoreCoca Cola And The Market Strategy Essay1178 Words   |  5 PagesCoca-Cola has also experienced some frustrations in the market. In 2013, the company introduced a new brand called Coca-Cola Life; unfortunately, it is not more than a niche for now because of its vague marketing segmentation. In 2014, the per-capita consumption of soda products declined by 25% compared to 1994. In recent years, because some developing countries such as India and Brazil are suffering from volatile economic conditions, their consumers only have limited disposable income to purchase