The Shopping Cart Economics Essay Example | Topics and Well Written Essays - 500 words

The Shopping Cart Economics - Essay Example So, Goldman hired decoy shoppers of all ages and both sexes to push the thing around the store. That and an attractive store greeter did the trick, making him a multimillionaire and a legend. Market research showed that shoppers purchased more when the size of the cart is bigger. So as the stores grew, so did the cart and today’s average grocery cart is almost two times the capacity of the original. So, how can a shopping cart affect our economy? Goldman’s concept was simple: Make shopping easier for the customers and they will visit the store more frequently and buy more, generating Goldman more income. To make customers feel more comfortable while shopping, there are many additions made to a shopping cart like booster seats and seat belts for young children, miniature sized carts for children to shop alongside their parents, and shopping cart vehicles for the elderly and disabled. After all, a happy shopper makes a good income for the store. Since the customers are not bothered with weary arms carrying loads of grocery items, they have the extra time to check out other items, compare prices and contents. This has a subtle but big impact on the economy since this will foster a healthy competition among product manufacturers which will have two results: Whenever we see a shopping cart we just see it as a necessary object that makes shopping easy and convenient but the truth is companies are investing on these carts to give them more profit. This has been used for many years by companies to manipulate its customers to buy more and spend more time doing